AI Disclosure & Entity Verification Statement

(Last updated December 2025 – aligned with eSafety and Meta Authentic Identity Policies)

Introduction

At MyLifestyle Travel, we believe the future of storytelling lies in collaboration between people and technology — where innovation enhances authenticity, not replaces it.

This document outlines how Leigh Roams™, Australia’s first AI Travel and Lifestyle Influencer, operates transparently and ethically under Australian law. It ensures that all AI-generated content remains truthful, respectful, and clearly identifiable while aligning with upcoming federal online-safety legislation.

This statement has been prepared in accordance with the Online Safety Amendment (Social Media Minimum Age) Act 2024 (Cth), the Digital ID Bill 2024 (Cth), and related guidance from the eSafety Commissioner of Australia, effective 10 December 2025. It also aligns with Meta Platforms’ Authentic Identity and Branded Content Policies to ensure transparency and audience trust.

1. Overview

Leigh Roams™ is a registered digital brand and virtual AI travel influencer representing MyLifestyle Travel — a division of Sheridan-Leigh Bunney (ABN 66 703 705 544).

All content under the Leigh Roams name is developed, published, and managed ethically by Sheridan-Leigh Bunney, Founder of MyLifestyle Travel, in collaboration with Elink Media (technical and creative production partner).

Our mission is simple: to inspire authentic global connection through AI-enhanced creativity and responsible digital storytelling.

2. What Is Leigh Roams?

Leigh Roams™ is a virtual AI persona representing the essence of slow travel, cultural curiosity, and modern digital storytelling. She was designed to connect with adult audiences through relatable, educational, and inspirational content — while demonstrating how AI can be integrated ethically into brand communication.

All AI content (visuals, audio, and writing) is created through systems such as ChatGPT, HeyGen, Ideogram, and Filmora AI, under full human direction and editorial oversight by Sheridan-Leigh Bunney and the MyLifestyle Travel creative team.

No AI-generated content is used to impersonate, mislead, or misrepresent a real individual.

3. Purpose of AI Use

Artificial Intelligence is employed exclusively to:
• Support digital storytelling and educational initiatives for MyLifestyle.au
• Create multimedia experiences that inspire safe, ethical, and meaningful travel
• Demonstrate responsible AI practices for content creators, educators, and businesses
• Showcase the role of AI in creative industries as a force for positive innovation

Every AI-assisted element is reviewed by a human editor prior to publication to ensure factual accuracy, tone, and compliance with the Australian Online Safety Act 2021 (Cth) and its 2024 Amendment.

4. Ownership & Legal Entity Verification

All official accounts, websites, and creative assets under Leigh Roams™ are owned and operated by:

Sheridan-Leigh Bunney
Trading as MyLifestyle Travel
ABN 66 703 705 544
Managed in collaboration with Elink Media
Perth, Western Australia

This ownership structure confirms that Leigh Roams™ is a legitimate creative property of an Australian business entity, subject to Australian law, taxation, and eSafety compliance standards. Leigh Roams’ verified social-media accounts are linked to Meta and domain-verified via MyLifestyle.au and LeighRoams.com.

5. Ethical AI Principles

MyLifestyle Travel and Elink Media follow five guiding principles in AI development and communication:
1. Transparency: AI-assisted content is disclosed clearly to the audience.
2. Human Oversight: All materials are planned, reviewed, and approved by humans before release.
3. Respect for Privacy: No biometric likeness, private individual, or personal data is replicated.
4. Integrity in Influence: All promotional or affiliate content complies with ACCC advertising transparency guidelines.
5. Positive Impact: AI is used to educate, inspire, and connect — never to deceive or manipulate.

6. Age, Audience & Digital Identity Compliance

All content distributed under Leigh Roams™ is intended for audiences aged 18 years and over.

From 10 December 2025, MyLifestyle Travel and Elink Media will comply fully with the Online Safety Amendment (Social Media Minimum Age) Act 2024 (Cth), the Australian Digital ID Bill 2024 (Cth), and associated directives from the eSafety Commissioner of Australia.

This includes:
• Transparent age-labelling and audience settings on all social-media accounts
• Avoidance of underage-targeted content or language
• Participation in digital-identity verification frameworks for creator and brand authenticity
• Cooperation with any platform-level age-assurance or verification processes

7. Contact & Media Verification

For confirmation of authenticity, media enquiries, or partnership verification, please contact:

Media & Compliance Team
Elink Media / MyLifestyle.au

✉ mail@mylifestyle.au
📸 Instagram: @LeighRoams | @MyLifestyle.au
🌐 https://leighroams.com | https://mylifestyle.au

8. Commitment Statement

“Leigh Roams™ represents the human spirit of exploration — guided by innovation, grounded in ethics, and inspired by real stories. At MyLifestyle Travel, we believe technology should enhance creativity and community, not replace it.

Together, we Travel Smarter. Live Deeper™ — celebrating where technology meets human curiosity.”

*This statement satisfies the transparency expectations under Australia’s Online Safety Act 2021 (Cth), Digital ID Bill 2024 (Cth), and ACCC Guidelines for Influencer Marketing (2022).*